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Android Market online software store developed by Google for Android devices. An app called “Android Market” is preinstalled on Google branded Android devices and allows users to browse and download applications published by third-party developers, hosted on Market.
Android market is a Google licensed software, and it is not open source software.

Android Market was presented on Google I/O conference on October 2008. Market is available for Android phones, tablets and other Android devices.

Moreover Market helps developers get distribution, it will be a place where users can go and download content. Billing system would allow content providers to get paid for.

This way of software selling lets developers to make money easily, they don’t need worry about promoting and providing, what they made.

Android Market is an open system, anyone is able to publish content, all you need is to register, upload, describe and publish application or games.
For developers Google has prepared an analytics and statistics for planning and improving business.
For users there is a possibility to comment and describe what developers have published.
All infrastructure, support for free and paid apps, and control is provided by Google.

Android Market is similar to Apple’s App Store, but there are some differents.
Google don’t approve any software, it means that anyone is able to public games and apps. This process is much more open then App Store.
There will be a possibility to download free software – Market is offering free games and applications for Android users.
Next advantage is revenue sharing model, developer and carrier can make an arrangement about charges – 70% goes to developer, 25% takes carrier and 5% is for preservation.
Revenue earned from the Android Market is paid to developers via Google Checkout merchant accounts.

The most successful paid apps:

March 14, 2010

Paid apps downloaded 50000-250000 times:

  • DocumentsToGo Full Version – price $19.99
  • Open Home – Full – price $3.99
  • Better Keyboard – price $2.99
  • Facebook Pro – price £1.50
  • PoliceStream – price $1.80
  • Beautiful Widgets – price €1.49
  • Power Manager Full – price $0.99

Paid games downloaded 50000-250000 times:

  • Robo Defense – price $2.99
  • Jewellust – price $2.95


Android Market was launched on 23 October 2008, and for first months it works as a beta with free software, because billing features will be implemented on Q1 2009. It had just over 50 apps on start.
It’s simple and clean to navigate download system. The main menu consists of a bar with featured apps, and a list of the main categories as Applications, Games, Search and My Downloads.

After one month, on November 28, Medialets has revealed list of the most popular downloads from Android Market. Namco classic game Pac-Man, with more than 250,000 downloads, and average 4.5 out of 5 user rating was first over almost 300 apps.
Next apps as MySpace Mobile, The Weather Channel, ShopSavvy, Ringdroid, imeem Mobile, Shazam, Rings Extended, Bonsai Blast and Brain Genius Deluxe scored between 50,000 and 250,000 downloads each.

On 1st-quarter of 2009, this Google powered system has 4 competitors: Apple App Store, BlackBerry Application Centre, Nokia Download! and Palm Software Store.

On December 31, 2008 Google sent an email to Android Market participants about paid apps. Payment systems will be implemented in first quarter of 2009 in the U.S. and U.K., next in Germany, Austria, and the Netherlands, and later in France, Italy, and Spain. By the end of Q1 2009, will be announced list of another supported countries.

On January 18, 2009 Eric Chu announced that Android Market will become available to users in Germany, Poland, Austria, Netherlands, and Czech Republic. It is related with launching Android phones across Europe.

On a conference dedicated to fourth-quarter of results, Google annouced that on Android Market there were more than 800 applications.

On 25 January 2009 was annouced information about first harmful app for Android. “MemoryUp Personal” is destroying personal data when installed onto a handset.

On February 2009 new RC33 Firmware 1.1 update include such Android Market functions as update check and comment spam marking. Moreover, RC33 update moves the Android Market out of Beta.

On February 13, 2009 was annouced information about accepting priced applications from US and UK developers. Google Checkout is the payment and billing system for Android Market. Developers in Netherlands, France, Germany, Austria, and Spain will be offered priced applications later Q1 2009.

On February 15 applications in Android Market become available to users in Australia.

On February 17 priced applications become available to end users.

After few days there was a few applications around $25, $15 and $10. There was low cost apps – 136 for $1 and 42 for $2.

After one week there was 227 applications, from 99 cents to $34.99, and 148 games, from 99 cents to $9.99. A total number of priced applications in the Android Market was 375.

On March 2009 Cole Brodman, T-Mobile’s CTO, said that Android Market need better filtering and searching.

On March Google announced that they are going to introduce Android Market app store to South Korea, as early as Q3 2009.

On March T-mobile has reported that average user of G1 phone at T-Mobile USA has downloaded more than 40 applications from the Android Market.
At this time there was more than 2,300 applications in the Market,

On 31 March Google has banned tethering application from the Android Market for violating the developer distribution agreement.
It was a result of violation the T-Mobile terms of service – this wireless carrier doesn’t allow tethering.
After few days Google restored tethering app for Android users outside the T-Mobile US network.

After six months there was 1438 apps on Market – 790 applications and 648 games. Only 12 applications was paid. Number of paid games  is 266. About 30 apps and games was downloaded more then 2500000 times.

On May 6th, 2009 Android Market Support Team has written about several changes.
Market gained abilities for developers to:
- target new countries such Canada, France, Ireland, Italy, Portugal, Spain, and Switzerland
- support local language for English, German, French, Italian, Spanish, Dutch, Czech, Polish
- support paid apps for Austria, France, Germany, Italy, Netherlands, Spain
- required identification of minimum SDK version supported for new/updated apps
Moreover, Android Market Support Team, recommend to focus on making sure that 1.1 app works properly on 1.5 devices.

On May 28th, 2009, Android Market Support Team has written that developers can target  new countries – Sweden, Denmark, Norway, Belgium, Greece, Hong Kong, Taiwan, Japan.

On June 30th, 2009 problem with “App Update Available” notification has been reported. “App Update Available” is a feature responsible for notification that newer version of that application is available in Android Market.

On September 2009 developer of the Cyanogen Android ROM was asked by Google to not modify Google licensed software, like Android Market, becaus is not open source.

On September 2009 Google launched Android 1.6. New release contained a lot of new functionality in Android Market:

Some News from Android Market
Posted by Eric Chu, Android Mobile Platform on 03 September 2009 at 3:30 PM

I’m pleased to let you know about several updates to Android Market. First, we will soon introduce new features in Android Market for Android 1.6 that will improve the overall experience for users. As part of this change, developers will be able to provide screenshots, promotional icons and descriptions that will better show off applications and games.

We have also added four new sub-categories for applications: sports, health, themes, and comics. Developers can now choose these sub-categories for both new and existing applications via the publisher website. Finally, we have added seller support for developers in Italy. Italian developers can go to the publisher website to upload applications and target any of the countries where paid applications are currently available to users.

To take advantage of the upcoming Android Market refresh, we encourage you to visit the Android Market publisher website and upload additional marketing assets. Check out the video below for some of the highlights.

On November 4th, 2009, T-Mobile add carrier billing for the Android Market, as well as its own channel within the software portal.
Moreover, T-Mobile shared some interesting information from its current myTouch 3G users that is worth passing along.

  1. About half myTouch users visit the Android Market at least once per day.
  2. More than 40% of myTouch users access social networking sites multiple times per day.
  3. 80% of myTouch users browse the web at least once per day, and 2/3 say several times per day.
  4. Nearly half of myTouch users say they have “completely customized” their myTouch.

On November 11th, 2009, Google introduced new Android Market Developer Distribution Agreement.

On November 11th, there was more then 10000 apps on Market.

On December 16th, 2009 Google has informed that there are 16,000 active applications in Android Market.

On December 2009 a developer Droid09 uploaded a malicious (phishing) application to Android Market.
The application was removed from Android Market.

On February 23rd, 2010, ZDNet has reported that Android Market is the 2nd largest application store with 19,297 apps compared to Apple’s 150,998 apps. Nokia’s Ovi Store is 3rd with 6,118 apps.

On March 2010, Microsoft has released first application designed to work with Android devices. This “Tag” application is already available for other platforms, like Windows Mobile, Symbian, the iPhone, BlackBerry and handsets.

On March 16, 2010 Google has announced that Android Market has around 30,000 applications.

Android Market Business and Program Policies

  • Android Market is owned and operated by Google Inc.
  • You have 48  hours from the time of purchase (not download) for a full refund of any applicable fees.
  • Android Market does not provide upgrade functionality (but RC33 Firmware include update check function).
  • You are allowed an unlimited number of reinstalls of each application obtained via the Market.
  • Google retains the right to remotely remove some applications from your Device.
  • Google is not responsible for billing disputes.
  • Google does not provide customer support for Products distributed by Developers on Android Market.